Our Innovate on Purpose approach defines the methodology, culture, process and software applications necessary for sustainable, repeatable innovation. An important component of the Innovate on Purpose approach is the underlying business process. Innovation is so important that we are advocating a defined business process focused on innovation - the Concept to Cash business process.

The process begins once a new idea is generated and ends when the idea is launched as a new product or service. This business process is analogous to well-known business processes such as procure-to-pay or order-to-cash. If the concept of innovation is not supported through a managed business process, innovators cannot expect to innovate consistently and profitably. A complete end-to-end process ensures ideas are considered, evaluated and launched effectively and efficiently, reducing cycle time and ensuring the best ideas are considered.

Read more about our recommended Concept to Cash business process here.