We want you to innovate. To put your ideas into valuable action. To move from innovating by chance to innovating on purpose. To do that, we've defined an approach to improve innovation and idea management. Many firms are full of great ideas, but lack the key components of a repeatable successful innovative organization: A culture that promotes and encourages innovation A defined innovation business process - the Concept to Cash process Integrated software applications to capture, evaluate, and develop ideas and launch them into new products or services To innovate on purpose, we recommend the following five step process: Generate great ideas through brainstorming or other approaches. Capture all the great ideas in your business, regardless of the source. Evaluate the ideas based on a common framework. Develop rapid prototypes to final versions of your new product or service. Launch and sustain the new product or service.

Like any methodology, Innovate on Purpose exists within a larger framework and context that includes people, processes, culture, and software applications. The shadow on our logo is there to remind all of us that those components are critical to the success of any organization desiring to innovate. Luckily for you, we believe in providing whole products and offer help in all these areas through our services and those of our partners. For more information, see Services We Provide.

To help you actually implement—to put this methodology to work and innovate—OVO builds a suite of integrated software applications focused on idea management and innovation called OVO Tools. Read more about our software applications which support innovation.