Innovation often occurs when an individual or team spots a new trend and understands the impact of that trend on his or her industry. Trend spotting and synthesis, combined with scenario planning can help your organization make sense of the unidentified or unmet needs that exist in the marketplace.

Beyond trend spotting, there are other means to gain market insight, including the use of tools like Voice of the Customer and ethnography. These qualitative tools can help your organization uncover and understand key unspoken needs that may highlight new product or service opportunities.

Our Insight capabilities

• Trend Spotting: We help your team identify trends in the marketplace and synthesize those trends to understand the implications.
• Scenario Planning: Using trends, competitive threats and current market conditions, we work with your team to construct likely alternative future scenarios to identify emerging opportunities.
• Voice of the Customer/Ethnography: We use these interactive, qualitative research tools to discover unspoken or unmet needs in the marketplace.

Innovation begins when your firm is the first to identify new emerging opportunities or to spot emerging trends before your competitors. Identifying and synthesizing trends provides insights into new markets, new product and service needs. Voice of the Customer and Ethnography allow your team to interact with your prospects and customers on their terms, in their environment, to help identify unspoken and unmet needs. These tools provide excellent customer insight that can drive idea generation and innovation.

Examples of our services

• For a credit card processor, OVO identified a number of industry and demographic trends and worked with the team to define specific scenarios based on those trends.
• For a high technology company, OVO used ethnography techniques and voice of the customer techniques to identify unmet or undiscovered needs for new products.
• For a financial services company, OVO used trend spotting and scenario development to identify new opportunities for products and services.

OVO can work with your team to identify the customer insights that are necessary for success and recommend the appropriate tools and techniques.

Contact us to learn more or to discuss how we can help you gain greater customer insight.