All too often, idea generation is haphazard, poorly planned and facilitated, and does not generate ideas that align to corporate strategies or needs. Generating ideas requires careful planning, excellent facilitation and the knowledge that any idea is valid within the brainstorming context.

OVO has deep facilitation experience and offers a number of practical approaches to generate ideas that can be quickly converted into new products, services or business models.

Faciliated Brainstorming

OVO offers our clients several approaches for idea generation. These include ThinkAway, a faciliated, in person brainstorming service, distributed idea campaigns, Crowdsourcing techniques and sessions intended to generate disruptive ideas.

ThinkAway

ThinkAway is an ideation service OVO offers to help organizations generate new ideas for products and services. The ThinkAway offering can be provided at your facilities to generate ideas during product development, strategic planning or other opportunities when your team needs to create new ideas.

ThinkAway is also available in our Raleigh location, in several interesting and creative locations for ideation sessions. The ThinkAway service includes trained facilitators, idea sparkers, idea capture and rapid prototyping.

Read the marketing overview for the ThinkAway service

Idea Campaigns

An idea campaign asks a group, internal to your organization or perhaps external, to provide ideas for a specific issue or challenge. OVO has managed a number of idea campaigns and has a methodology to manage a campaign effectively. Read a success story about our work on campaigns in the financial services sector.

CrowdSourcing

Crowdsourcing is a technique that allows your team to gain a large number of ideas from the "crowd" - your customers, prospects and business partners. Some well-known crowdsourcing programs are Dell's IdeaStorm or Starbucks MyStarbucks Idea.

We have experience setting up and managing a crowdsourcing site, and can counsel your team on the best uses and outcomes when using crowdsourcing.

Best Practices

See our overview of best practices for brainstorming and idea campaigns.

Contact us to discuss your needs for idea generation and the techniques we can offer.